06 Mar How to generate online leads for your realtor business
If you are a realtor, you know exactly how tough it is to find new leads. Historically, real estate agents would spend thousands of marketing dollars on posters and signage. Today, there are new, more efficient ways to reach your target audience. Here are a few ideas:
- Create an educational website about your area
If you are targeting a specific city, suburb or state, create an educational website that will give people information about schools, museums, parks, retail centers, restaurants, and galleries. Then set up an IDX for MLS listings and provide home evaluations. Ask people to complete a simple form so that you can capture their details for marketing purposes.
- SEO your website and regularly add content
Hire a marketing expert to do keyword research to find out what people are typing into Google when searching for information in their area. Make sure these keywords are included in your meta title and website content. Regularly update the content on your website and blog with keyword rich, high-quality content. The blogs you write should focus on helping clients by giving them valuable information.
- Use social media marketing
Facebook ads can work wonders when it comes to targeting your ideal customer. You can also use Twitter and Instagram to start engaging with your target audience. Share information that appeals to your audience and encourages social sharing by posting helpful content with great visuals.
- Use an answering service to help with your increased lead volume
To make sure that you can focus on generating new leads, you should ensure that someone is fielding your calls and inquiries (and giving interested clients the information they need to progress through the sales funnel). At Sunshine Communication Services, Inc., we know that a huge part of your business requires you to be on the move and that growing your business means you must focus on generating new leads. When you hire us for answering services, we serve as your professional office support and ensure no leads are lost while you are out signing deals. We digitally record all interactions so that the information is always accessible and standards are maintained. With our over 40 years’ experience, we’ve found that clients appreciate our live answering service and one-on-one interaction.