Large companies include telephone answering services — also known as call centers— to handle the large volumes of calls they receive daily, as any individual who has made a call to such a company well knows. Many big companies even use call centers to handle calls made within the organization. At a typical call center, workers are seated at their computers, each at his or her own booth and separated from the other operators by walls on his desk.

Many large companies offer automated answering services, whereby the customer making a call gets a prerecorded answer that says something along the lines of, "You have reached the offices of XYZ Company. For so- and- so, press 1. For *something else*, press 2…… For other options, please press 5 or remain on the line for the next available operator;" and once the customer has pressed the number of their choice, they are given another set of options. And so on, until they finally finds themselves talking to a real live operator; and it may be several minutes before that happens. But there are other companies that provide their telephone answering services exclusively through live, professionally- trained operators, which is not only more pleasant to work with but can be literally a matter of life and death, in the case of a medical call being made. And they provide them twenty- four hours a day, seven days a week, the organization's objective being to make sure that their clients never miss a call or a reservation. Bilingual telephone service in English and Spanish may also be provided.

Often, a call center will have two tiers of operators working for them. If the first- tier operator to whom a customer is speaking does not know what to do, then he will connect him with a second- tier operator, who will almost always be able to help with that particular problem. And client companies can make reservations with the company.

A call center may also have a processing department, which is devoted to filling out brochures, gift catalogs, employee and credit pre- screening, and other forms. In addition, the company may make use of various new technologies, including speech recognition software and text mining, to improve the quality of their services even more. For example, the city and state may be automatically plugged in once the ZIP code has been entered, and the ZIP code database is regularly updated.

A typical phone- answering page of a call center's computer has the customer's information divided between a Mastercard page, which contains the "immediate information," and up to 99 scripted pages on which all other data are stored. There may also be "locate pages" (each account can have up to seven of these).

Sunshine Company is a call center that perfectly fits the descriptions given above. They have had over thirty years worth of experience in serving medical and legal offices and service centers in forty cities throughout the United States. Few call centers give more satisfying services than does Sunshine.