Spanish is the second most common language spoken in the United States. Over forty five million Americans consider Spanish their primary language, and over thirty five million Americans speak Spanish more often than English in their day to day lives. With such a large chunk of the country’s population communicating in a language other than English, it is unwise for companies to ignore Spanish speakers’ needs. It can be difficult to hire an office full of bilingual individuals, and as a result, employees and Spanish speaking customers have trouble communicating with one another. However, hiring a bilingual answering service will be the solution to this dilemma.
Communicate With All Customers Easily
Businesses located in states with numerous Spanish speaking pockets, such as Florida, California, Arizona, New Mexico and Texas, often find it essential to have at least one bilingual employee on duty at all times. This makes scheduling inconvenient, and puts strain on an employee if they are the only individual who is able to take Spanish calls. By using a bilingual answering service instead, businesses remove the language barrier. Spanish speaking customers don’t need to wait on hold for someone who is bilingual to become available and miscommunications are eliminated. A bilingual answering service also makes international phone calls a breeze. Many American companies have locations in Mexico or receive supplies from Mexican companies. A bilingual answering service will provide translation services for companies who need to place these international calls, cutting the awkward frustration of having to communicate without a translator. In addition, a bilingual answering service allows urgent calls from Spanish speakers to be handled quickly. This is especially important for medical companies who have Spanish speaking customers calling 24 hours a day with urgent questions.
Don’t Leave Out a Slice of the Market
No matter what the industry, customers have thousands of options as to what company they can hire. Businesses, especially small ones, need to employ every tactic they can to stand out from the competition. Using a bilingual answering service is one such tactic that will draw customers to your company. By embracing the Spanish speaking community, your business will gain respect from Hispanic customers who are frustrated by businesses that have no bilingual staff or bilingual answering service. Bilingual call center representatives will be able to answer all questions a Spanish speaker has, as well as fully explain product or service information. A bilingual answering service is a life saver for companies who offer complex services, such as law offices or medical facilities, because receptionists are able to explain the technical terminology completely. Another benefit of a bilingual answering service is word of mouth advertising. Spanish speaking customers will share the fact that your company offers translation services with their families, friends and neighbors resulting in free advertising for your business. It’s easy to see how effective a bilingual answering service can be at generating new clients!